SEO - Search engine optimisation

We use a full suite of SEO tools and techniques to push your website to the very top of Google.

Understanding the audience

Knowing the motivation of the searchers and decision makers of your potential clients informs the structure, language and site tools to use on your site with the aim of generating more leads, increasing conversion rates and ultimately increasing sales.

Technical (Onsite) SEO

Optimising the website code and technical specifications of the site is the foundation of any effective search engine strategy and crucial to achieve a top of google ranking. .Basics include configuring robots.txt file, content duplication, optimising the internal link structure, monitoring site speed and mobile performance, pagination, optimising the XML sitemap, internal redirection, error handling, legacy spam connections and URL structure.

Site Content & User Engagement

Optimising the website code and technical specifications of the site is the foundation of any effective search engine strategy and crucial to achieve a top of google ranking. .Basics include configuring robots.txt file, content duplication, optimising the internal link structure, monitoring site speed and mobile performance, pagination, optimising the XML sitemap, internal redirection, error handling, legacy spam connections and URL structure.

Off Site SEO

Link building is still a major tool in an effective SEO strategy. Thankfully these days the spammy SEO practices of link farming and directory submissions have been eradicated by Google’s Penguin update. Now the key to effective link building is in generating high quality editorial links from real, highly ranked websites. This process requires genuine engaging content to be created and distributed on relevant and well ranked external sites. We have a team of content writers who will work with you to understand your business and sector.

Tracking and Analysing

Throughout the process we track and analyse interactions on the site and through social media. Understanding the behaviour of online users is paramount and enables us to optimise all elements of the seo strategy.